The Story Behind That Mysterious Eye Emoji in iOS — WIRED

By Robbie Gonzalez

“A mysterious new emoji popped up in the developer preview of iOS 9.1 when it landed last month. Apple dubbed it "eye-in-speech-bubble," and that's exactly what it looked like.

What was still unclear at the time was what purpose the new emoji served. Shortly after it appeared, a designer named Erik Veland used the text-to-speech feature to discover that the emoji is described aloud as "eye in speech bubble representing anti-bullying campaign." Mystery solved! Except ... why did Apple put an anti-bullying emoji in its unreleased iOS update? How did Apple foresee people using it? And what campaign was it representing, exactly?

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