Alessia Cara Lends Song to ‘I Am A Witness’ Anti-Bullying Campaign — Billboard

By Lyndsey Havens

“October is National Bullying Prevention Awareness Month, and in a new push to instill such awareness in youth, The Ad Council's "I Am A Witness" campaign has launched a new ‘social good emoji.’

In a new promotional video for the emoji, called “Ben’s Story,” Alessia Cara‘s latest hit “Scars To Your Beautiful” serves as a soundtrack for the latter portion of the story. Cara is lending more than just her music, though, as she is also featured in a music challenge across popular apps musical.ly and live.ly that aims to involve more teens in an effort to grow awareness.”

Repost via Billboard > Read original article here