The Audio\Visual Crew Reveals the Story Behind That Mysterious Eye Emoji in iOS

By Robbie Gonzalez

“A mysterious new emoji popped up in the developer preview of iOS 9.1 when it landed last month. Apple dubbed it "eye-in-speech-bubble," and that's exactly what it looked like.

What was still unclear at the time was what purpose the new emoji served. Shortly after it appeared, a designer named Erik Veland used the text-to-speech feature to discover that the emoji is described aloud as "eye in speech bubble representing anti-bullying campaign." Mystery solved! Except ... why did Apple put an anti-bullying emoji in its unreleased iOS update? How did Apple foresee people using it? And what campaign was it representing, exactly?

Repost via WIRED > Read original article here